Afroditi Krassa


Afroditi is an award-winning brand and interiors consultant, specialising in hospitality design. Launched in London in 2002, her eponymous company has been responsible for some of the most significant projects of the past decade. She worked with Julian Metcalfe on Itsu, designed Heston Blumenthal’s first airport restaurant, The Perfectionist’s Café, created Dishoom, and redesigned the iconic Curzon Cinemas.

‘Great design is not just about great ideas,’ she says. ‘It’s about great people. We work with the hospitality industry’s luminaries – the hoteliers, restaurateurs, entrepreneurs and brands that share our ambition to create original spaces – and use bravery, wizardry, insight and vision to achieve category-defining design.’ Afroditi was named one of the Courvoisier Future 500 and described by Hospitality Interiors as ‘a monumental talent’, by Metropolis as ‘a rising star’ and by Coolhunting as ‘the most prominent designer of her generation’.